Channels & inbox

SMS

SMS runs on Twilio. Choose a sender, manage contacts and templates, send campaigns, chat 1:1, and watch delivery in analytics.

Connecting & senders

Under Settings → SMS, pick a sender and save:

  • Phone number, load an existing number or rent a new one by country.
  • Sender name, a 6–11 character alphanumeric sender (India: exactly 6). Instant in some countries, approval-gated in others, and not allowed in the US/Canada. People cannot reply to a name.

For India (+91), messages go out under your registered DLT sender ID. The same page holds welcome and after-hours auto-replies, business hours, and compliance keywords (STOP / START / HELP) with a “respect unsubscribes in campaigns” toggle. A test-send button is available.

Contacts & templates

SMS → Contacts holds your SMS audience (phone, name, email), each with a consent status and an opt-out flag; import and export via CSV. SMS → Templates are reusable bodies with {{name}} / {{phone}} placeholders.

Campaigns

The five-step wizard sends a chosen template to a selected audience. Send now, schedule, or save as a draft. Sends process in batches of 50 and automatically skip opted-out contacts. The detail page shows per-recipient delivery status (queued, sent, delivered, undelivered, failed) and lets you pause, resume, retry failed, or cancel.

Chats & analytics

SMS → Chats is a two-way inbox; if a contact has opted out, the composer is disabled. SMS → Analytics shows totals, subscribed/opted-out counts, inbound vs outbound, delivery rate, a volume trend, and your top campaigns over 7 / 30 / 90 days.

Credit costs

DestinationSMS credits per segment
US / Canada1
Other countriesMore, depending on the destination country (see the pricing page)

Long messages (over 160 characters, or with emoji) are sent as more than one segment, and each segment is charged.